The Intelligence You've Been Waiting For
BrandBacker intelligence algorithms analyze millions of influencer channels and mainstream publications everyday to help you understand more about your brand,
competitors and industry than ever before.
Brand Awareness
Learn about who's talking about your brand,
what they are saying and how influential they are.
Gain insights into your content's growth over time and engage
influencers who already write about your products.
Industry Insights
Stay on top of industry trends and discover which brands,
products and topics are currently hot. Find influencers across your
industry who might be a good fit to add to your influencer team.
Competitor Intelligence
See where you stack up against your competitors, who you should pay
attention to and what types of content are being created by other brands.
Topic Expertise
Dive deeper into topics and keywords that closely align with your specific product categories. Unearth trends and patterns through topics based
on keywords, brands, industries and demographics.
Meet Your Brand Influencers
Discover the influencers, content creators and publishers who are influential for your brand,
industry and competitors. Understand how powerful your influencers are and dive deeper into their reach,
demographics, location and top social networks.
Influence Levels & Reach
Understand the power of your influencers through influencer scores, reach and media value metrics.
Trending & Popular Influencers
Find the next big influencer before they blow up through our influencer growth metrics and rankings.
Top Networks & Channels
Discover which social networks and customer channels you should be targeting to optimize your influencers reach.
Demographics & Localization
Learn more about your influencers through age, gender, location and language demographics.
Measure Content Influence
Never miss an article, video or post about your brand,
industry or competitors. Our natural language processing
algorithms are trained to find and analyze every piece of content relevant to your brand.
Content Performance & Trends
Learn how your brand's content is trending over time.
Gain insights into the reach, virality and engagement of content created about your brand and industry.
Influential Articles & Posts
Keep your ear to the ground by browsing through important articles and posts
about your brand and industry from relevant and influential content creators.
Comments & Sentiment
Find out what content creators and readers think of your products. Our sentiment
scores are tuned to handle your industry's vocabulary,
giving you the most accurate representation of brand sentiment.
