The Importance of Building Influencer Lists

At BrandBacker we guide hundreds of companies through the Influencer Content Marketing process using our innovative platform and first hand insights into what makes a successful Influencer/Brand Relationship. To share this knowledge with forward thinking companies like yours, we’ve created the BrandBacker Content Marketing Guide Series. In our ongoing series we’ll be putting each of our readers through BrandBacker 101.

Have you ever wondered exactly What an influencer is… or How to Create Your Very Own Influencer Lists? The sheer amount of active influencers today can be overwhelming. One of the best ways to make your hard work of discovery more efficient is to create influencer lists. An influencer list is an organized document detailing influencers, their outlets, and any other information that will be helpful in organization. These lists allow you easy access to engage with thousands of influencers for initiatives such as pitches and email lists.

Influencer lists should be organized according to expected uses. For example if you work with influencers for projects such as Gift Guides and Social Media, one way to organize your lists would be based on Gift Guide Topics and Social Media Outlets.

Here are some common groupings to include for each influencer in your lists:

Social Media Influencers

Category: Defines an influencer’s niche. This includes topics such as fashion, food, and tech.

Platform: What platforms does the person have influence? Instagram, Youtube, Blog?

Groups: If you already have projects or existing contacts groups in mind you can add your influencers to these lists for easier searching later. For example you could create a ‘Holiday Gift Guide Group’ or a ‘Fitness Focused Food Bloggers’ List to Group Influencers.

Influencer Lists should also include a base set of information for each influencer:

Blog, YouTube or Website URL: The main website URL or section within an online publication

Social Media Handles: Instagram, Facebook, Twitter, and all other relevants social site links

Email Address: The influencer’s contact email. You may not always be able to find this but having the link to their contact page is also useful.

Location: Depending on your needs you could simply categorize by Country, State, City or some combination of specifics.

Statistics: Baseline statistics on audience size or engagement will help you sort your lists and determine who to engage with.

You can read more about How To Find Influencers In Our Complete Guide Below!


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