Customer Case Studies

Hundreds of brands use BrandBacker everyday to power their content creation and influencer outreach. Check out some of our success stories and interesting applications of the BrandBacker platform.

Studio Gear Cosmetics

Check out how Studio Gear Cosmetics utilized their BrandBacker influencer team to receive product feedback and shape their future marketing strategy.

Learn About Influencer Teams

Makeup by One Direction

Learn how Markwins and the band One Direction utilized BrandBacker Intelligence tools to engage the right influencers for the launch of their new makeup line.

Learn About Intelligence

Inspired Beauty Brands

See how Hask Haircare used BrandBacker Campaigns to get their products in the hands of hundreds of influencers and received 100's of new product reviews.

Learn About Campaigns

Intelligently Releasing New Products

Markwins International & One Direction

Building upon a 30-year history of industry leadership and innovation, Markwins International is synonymous with high-quality cosmetics at an unbeatable value. Markwins' portfolio of brands includes Wet n Wild, Physicians Formula, The Color Institute, and a range of licensed collections. Celebrating life with bold shades, unique formulae and infused with limited edition collectable packaging, Makeup from One Direction is fun, bold, often irreverent, with a touch of cheeky mischievousness.

Goal: Exposure For New Makeup Line

Releasing a new makeup line with the band One Direction, Markwins was looking for a way to connect with fans of the band and relevant influencers who could help drive awareness of the product launch.

Solution: Market Intelligence & Giveaways

Utilizing BrandBacker Intelligence tools, the Markwins team was able to identify existing One Direction influencers and engage them within their BrandBacker campaigns and giveaways. Combining the power of BrandBacker influencers and One Direction fanatics, Markwins was able to reach tens of millions of potential customers while creating 1,000's of reviews, tutorials and videos that could be utilized going forward.

 

60M

Reached

1,082

Blog Posts

13,848

Social Posts

36,220

Likes

6,870

Comments

Sample Blog Posts

One Direction Up All Night Collection Review, Photos & Swatches

http://lovebrigette.com/
Posted August 28th, 2014

MAKEUP BY ONE DIRECTION

http://www.angelaricardo.com/
Posted August 1st, 2014

One Direction Make Up - Midnight Memories + Giveaway!

https://www.youtube.com/user/Florennce99
Posted September 8th, 2014

#makeupby1D // Take Me Home Collection

http://funsizebeauty.blogspot.com/
Posted September 10th, 2014

Influencer Teams Powering Product Development

Studio Gear Cosmetics

Studio Gear Cosmetics is a prestigous cosmetics brand featuring a full collection of professional makeup brushes, revolutionalizing complexion formulas, and a wide selection of color products for the eyes, cheeks, and lips. Since 1996, Studio Gear has been on set at hundreds of professional photo shoots, in the beauty departments of Bloomingdales, Macy's, Dillard's, HSN and ULTA, and also in the everyday woman's makeup bag.

Goals: Feedback & Reviews

Studio Gear Cosmetics wanted to receive feedback on a new product line they were releasing from relevant influencers who made up their target demographic. They were also looking to understand current purchasing behavior and what the sentiment their brand had amongst influencers.

Solution: Influencer Teams & Surveys

Through exposure campaigns and blogger recommendations from BrandBacker, Studio Gear Cosmetics was able to build a team of relevant influencers across different age demographics. Studio Gear used BrandBacker opportunities to organize a feedback survey to over 300 relevant influencers and gained deeper insights through live video blogger roundtable discussions using BrandBacker's Google Hangouts feature. Learnings from the survey and roundtables have helped shape the Studio Gear product line and marketing strategy.

210

Surveys Completed

30

Bloggers Live in Roundtables

248

Blog Posts

436

Social Posts

3.5M

Reached

1,316

Likes

Content Creation Through Campaigns

Inspired Beauty Brands

Inspired Beauty Brands is an innovative developer and marketer of personal care products with a long standing reputation for producing high quality products. The Company's owned and operated brands include some of the most recognizable names in the industry including Hask, Jhirmack, Pure Shine, Natural Essentials, Lustrasilk, Vigorol and FDS.

Goals: Exposure & Content

Hask Haircare, an Inspired Beauty Brand product, wanted to get their new Argan Oil hair care products into the hands of the right influencers. Their goals were to generate mass exposure and drive sales to stores through the creation of original content (reviews, contests, & videos).

Solution: Exposure Campaigns

The Hask team setup an exposure campaign on BrandBacker, selecting the relevant target bloggers they were looking for. Offering full-sized samples of the product to review, Hask was able to attract hundreds of relevant bloggers to join their campaign. Within weeks, bloggers and influencers had the products in their hands and created blog posts and videos that reached over 1.7 million followers.

 

1.7M

Reached

123

Blog Posts

174

Social Posts

800

Likes

254

Comments

Sample Blog Posts

hask hair care {beautiful friday}

http://beingzhenya.com/
Posted May 13, 2014

REVIEW: HASK HAIR CARE

http://www.loveniki.com/
Posted February 25th, 2014

curly natural hair and hask beauty

http://sheenalashay.com/
Posted March 21, 2014

REVIEW: HASK HAIR PRODUCTS - ARGAN OIL AND KERATIN PROTEIN

http://www.caughtinadaze.com/
Posted May 13, 2014
 

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