Continuing our release of the retooled BrandBacker Intelligence Tool is our brand new Competitor Benchmark Dashboard. In case you missed the first release earlier this week, check out our post on the new Brand Analytics Dashboard.
Unless you’re creating a new industry, you’re brand is probably trying to position itself against a number of other competing products. While content marketing is just one piece of the puzzle, monitoring how well you’re marketing efforts are performing vs established and indie brands is a great way to see what you’re doing well and where you might need to improve.
Content Analytics Benchmarks
Discover how your content and brand performed across a number of key marketing metrics including your Reach, Influencers, Content Posts, Engagement and Media Value. Check out where you ranked this month, this year or during a custom time frame.
Social Media Benchmarks
See where you rank across Instagram, YouTube, Facebook and Twitter compared to similar brands. Sort by follower counts or post engagement while discovering how fast each brand is growing weekly and monthly.
The Competitor Benchmark tool comes standard within the base BrandBacker subscription. Reach out to our Brand Partnerships team if you’d like to learn more about how this powerful new tool can help you reach new heights from your content marketing efforts. If you have an active BrandBacker subscription, reach out to your Account Manager to get your competitors setup and your insights flowing.