Here at BrandBacker, we’ve been helping our brands navigate the new reality using influencers to plug holes in other marketing & PR channels that have been disrupted due to COVID-19. During these social-distancing times, influencers are experiencing an increase in impressions and engagement from their virtual audiences. With more visibility opportunities, brands can take advantage by reutilizing past influencers to keep up with their Awareness Strategy. Not only do they already have your products and have used them, but the more times your products show up on their story/feed, the more genuine it comes off.
Let’s dive into a few campaign ideas you can run without needing many resources: