We’re excited to share that BrandBacker now supports TikTok! With over 800 million monthly active users and average daily watch time of 52 minutes, TikTok is the next big platform for marketing. Brands on BrandBacker are now able to work with influencers and measure campaign success on TikTok as easily as any other social media channel.
What is TikTok?
TikTok is a social media app made popular by Gen Z for creating dance challenges and quirky audio clips. Similar to the once-beloved Vine app, the content is short-form with limitless scrolling and discovering. Earlier in the year, TikTok gained attention from marketers as being the next big social media platform. Along came COVID-19 and the app has since become a social media sensation. The app saw a 27% increase in downloads in the first 23 days of March and is no longer captivating solely Gen Z. Celebrities and social media influencers have furthered the popularity and power of the app by posting fun videos and behind-the-scenes footage of their daily lives.
Should your brand take the leap and join TikTok?
We think yes. There is a huge demand for entertainment content across all online channels and TikTok is no exception. While consumers are online and looking for entertainment at home, now is the best time to begin or increase your investment on the app. We’ve seen tremendous growth recently with brands creating challenges and tutorials. Take Jessica Alba who posts videos of herself applying makeup to promote her brand Honest Beauty. Or Deciem, parent company of The Ordinary, who recently saw a 426% increase of sales with their Peeling Solution – all thanks to organic content from TikTok’s acne-positive users.
Hashtags have had a massive influence on the spread of beauty content throughout the app. The hashtag #MakeupHacks has been viewed over 2 billion times while hashtag #BeautyMode has been gaining popularity due to a fun audio overlay and users showing their no-makeup-to-makeup transitions.
TikTok is underdoing rapid growth right now, meaning there’s a massive audience waiting to be tapped into by fast-thinking brands and we’re here to help you take advantage of the viral hashtags and short-form nature of the app.
BrandBacker can help provide you the tools to measure your brand’s success and competitive benchmark on the app. Hop on a call with your Account Manager or Schedule a Demo to get started on brainstorming for your next TikTok campaign.