Lean on Influencer Imagery versus Traditional Photoshoots
With studios and agencies temporarily closed, your content calendar may be thinning out. Now is an optimal time to repurpose your user-generated content. If your brand receives organic content, try combing through your tagged photos on Instagram and ask permission from the user to repost their photo if it aligns with your brand’s aesthetic. If you’re seeking content centered around a specific color palette or theme, try reaching out to influencers. Collectively, your influencer team can function as your creative agency.