Should your brand take the leap and join TikTok?
We think yes. There is a huge demand for entertainment content across all online channels and TikTok is no exception. While consumers are online and looking for entertainment at home, now is the best time to begin or increase your investment on the app. We’ve seen tremendous growth recently with brands creating challenges and tutorials. Take Jessica Alba who posts videos of herself applying makeup to promote her brand Honest Beauty. Or Deciem, parent company of The Ordinary, who recently saw a 426% increase of sales with their Peeling Solution – all thanks to organic content from TikTok’s acne-positive users.