Data Driven Content Creation
Insights from across millions of influencers & publishers
who are creating content about your brand, industry and competitors everyday.

The Intelligence You've Been Waiting For

BrandBacker intelligence algorithms analyze millions of influencer channels and mainstream publications everyday to help you understand more about your brand, competitors and industry than ever before.

Brand Awareness

Learn about who's talking about your brand, what they are saying and how influential they are. Gain insights into your content's growth over time and engage influencers who already write about your products.

Industry Insights

Stay on top of industry trends and discover which brands, products and topics are currently hot. Find influencers across your industry who might be a good fit to add to your influencer team.

Competitor Intelligence

See where you stack up against your competitors, who you should pay attention to and what types of content are being created by other brands.

Topic Expertise

Dive deeper into topics and keywords that closely align with your specific product categories. Unearth trends and patterns through topics based on keywords, brands, industries and demographics.

Meet Your Brand Influencers

Discover the influencers, content creators and publishers who are influential for your brand, industry and competitors. Understand how powerful your influencers are and dive deeper into their reach, demographics, location and top social networks.

Influence Levels & Reach

Understand the power of your influencers through influencer scores, reach and media value metrics.

Trending & Popular Influencers

Find the next big influencer before they blow up through our influencer growth metrics and rankings.

Top Networks & Channels

Discover which social networks and customer channels you should be targeting to optimize your influencers reach.

Demographics & Localization

Learn more about your influencers through age, gender, location and language demographics.

Measure Content Influence

Never miss an article, video or post about your brand, industry or competitors. Our natural language processing algorithms are trained to find and analyze every piece of content relevant to your brand.

Content Performance & Trends

Learn how your brand's content is trending over time. Gain insights into the reach, virality and engagement of content created about your brand and industry.

Influential Articles & Posts

Keep your ear to the ground by browsing through important articles and posts about your brand and industry from relevant and influential content creators.

Comments & Sentiment

Find out what content creators and readers think of your products. Our sentiment scores are tuned to handle your industry's vocabulary, giving you the most accurate representation of brand sentiment.

Media & Video Aggregation

We aggregate all of the media being created about your brand in one place so you don't have to.

Learn which influencers are creating the highest quality content and invite them to join your team.

Gain insights into which videos and images are being shared the most and visualize your brand through media.


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