Engagement and Conversations Around Your Brand
Engagement includes various interactions such as likes, comments, shares, retweets, mentions, direct messages, and reposts. Tracking your followers and subscribers is an easy way to tell if influencers are boosting your brand’s socials. To gain more insight into what consumers are saying about your brand, make sure to stay on top of all comments, questions, and concerns. To become part of the conversation, start by tracking comments on your sponsored posts and searching your brand’s name on Twitter.