Introducing Content Showcases

Our new Content Showcases bring original content about your brand together in one convenient place.


Today we’re excited to release Content Showcases for brands: A powerful new way to bring influencer & customer content to the point of purchase.

The new BrandBacker showcase widget allows you to easily add original blog posts, videos, & social media to your e-commerce site that:

  • Educate your customers about your products
  • Increase engagement across your site
  • Create community & social proof
  • Increase conversions to purchase

Add Showcases to your product pages to show off tutorials and reviews or add a full page community or industry news portal. Easily curate and organize all the content featured. Add any piece of content from around the web.


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How It Works

1. Discover & Collect Content

Behind the scenes, Content Showcases are powered by BrandBacker’s intelligence platform that monitors millions of publications. This allows us to aggregate all the content related to your brand (blog posts, articles, videos, and customer instagram posts) in one place.
2. Curate Content

Now that your content has been collected into one place, you can easily save, curate and organize it using the Showcase Content Manager. Organize your content by product type, content type, influence level, or content source.
3. Showcase

Once your content is organized you can easily publish to any page on your site. Easily update your site in seconds, not hours or days. No coding or web development skills are needed. Push fresh streams of content weekly or daily to keep your customers engaged.
4. Measure

Get analytics on your top performing content so that you can optimize your site engagement and conversions.


Our goal is to help you leverage content to the fullest to tell your brand’s story and this new release is a major step towards this goal. Please signup or email us if you’re interested in leveraging content on your site or would like to learn more.